In September 2012, Wines & Vines reported that Direct to Consumer wine sales reached $133 million dollars, an increase of 36% from September 2011. The same issue reports that total domestic wines sales at “major U.S. food and drug stores” rose 7%.
When I looked a little deeper at the numbers I was surprised to realize that direct to consumer market had grown $36 million dollars in one month while the “major U.S. food and drug stores” increase was about $25 million dollars.
Direct to consumer is growing faster not only by percentage points but also by real dollars.
When I looked a little deeper at the numbers I was surprised to realize that direct to consumer market had grown $36 million dollars in one month while the “major U.S. food and drug stores” increase was about $25 million dollars.
Direct to consumer is growing faster not only by percentage points but also by real dollars.
Here is another new wrinkle: http://www.amazon.com/wine
Whatever your relationship to Amazon.com, as a consumer, a wine merchant or a winery tasting room, they intend to become the elephant in your room.
You can listen to Tom Ashbrook’s On Point radio show to hear what some experts have to say: http://onpoint.wbur.org/2012/11/09/amazon
Also on this link is the comments that have come in from both consumers and other retailers:
Jim Moran
President,, Moran USA
285 State Street
North Haven, CT 06473
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